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Why do veteran sales people hit a
wall?
How to help
veteran sales people stay at Peak Performance.
By Steve Lentini
Do you have veteran sales people who seem stuck at certain
sales levels?
Are your sales flat? The question is: How to stay at Peak
Performance? How do you continue to grow year after year?
Veteran sales people, very skilled and knowledgeable, why is
it that they hit the wall? How do you motivate veterans?
Flat sales are an indicator of past behaviors, not
necessarily today's behavior. Helping sales people manage
their behavior is paramount to their success. Do you know how
they spend their time? Do you know who they spend their time
with?
Have you taken responsibility for what the company's role
is? Have you asked them what obstacles are in the way of their
success at the company? Have you looked at your support staff
honestly? Have you looked at the company performance
indicators like fill rate and error rates? What behaviors does
your compensation plan reward? Are you the one who shoots down
good ideas and suggestions that veterans bring you?
Here are some suggestions for helping veteran sales people
stay motivated.
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Reward and recognize them. When
veteran sales people hit certain sales levels it is more
challenging to hit higher growth rates. I work with company
owners who make this same complaint with their suppliers and
yet do not recognize this as an issue for their sales staff.
Find a way to reward and recognize their experience or
profit contribution, not just growth rates.
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Listen to your veterans. Give
them special attention when they bring you a new idea or
suggestions about new products or markets that the company
could investigate. Letting them lead you into something new
could be the thing that reinvigorates them and the company.
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Look at your compensation plan.
Rework it with the end in mind. Ask yourself, "What
behaviors do I want to reward, which one do I want to
discourage?" Change it. When you change, things change.
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Ask the veterans to lead a sales
meeting. Ask them to mentor the rookies. Make sure you
ask the people with the good attitudes and those who have
successfully gone through the peaks and valleys. Asking
those with a long string of poor years only encourages
continued lethargy. Make sure you let everyone know why you
selected those that you did.
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Review them frequently when the flat
times show up. Let them know you are monitoring their
performance and that you are concerned. Ask them what is
going on and what their thoughts are about how to correct this
decline in their sales. Keep it about "the sales" and not
about the person. Keep it blame proof.
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Stay focused on actions and not
outcomes. We cannot control outcomes in life, only our
actions. Ask them for their own action plan and then after
your review, let them know you are there to help. Ask them
what you can do to help. Support them in any way you can.
What you focus on in life expands, so focus on helping them
succeed. The rest is up to them.
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Ride with them. Get out in the
field. What you see in front of others could be the key or
perhaps the time together will reinvigorate them. Customers
like to see management too.
What ideas do you have that have worked? Write to me with
them, email me.
I will put them in my book.
Thanks, Steve
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